Content Strategy for the Web by Kristina Halvorson

Content Strategy for the Web



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Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press


I went to a meeting about content strategy so I could learn what content strategy is. Hey, there, everyone who was in my content strategy workshop. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy. There ARE ways to listen to what's being said on the web and take definitive actions in response to that information. Confab Minneapolis: Mapping the Pieces of the Content Strategy Puzzle. (Complete deck is at the end.) Recommended books. There ARE content strategies that work. By Meghan James+ on June 11, 2013. We did so by having Kristina Halvorson come and discuss her book, Content Strategy for Web. Edmonton UX book club started its new year with one of the hottest topics in the user experience community: content strategy. What is digital experience – “Content Strategy for the Web” is a book she recommends. Kh-bookcover Kristina Halvorson, founder and president of Brain Traffic, has done more to raise awareness of Content Strategy than any person in the world of web design. There ARE best practices at this point that you can implement. As a community manager you notice people, content and schedule are required. Elements of Content Strategy for the Public Sector Although few people set out to produce content that bores, confuses, and irritates users, the web (and your website) is filled with fluffy, purposeless, and annoying content. The main thing content needs to be is usable and useful. No one dared say it out loud, but “content strategy” is what we used to To write for the web today, apparently, you need to know how to “craft message architecture,” create “deliverables” for clients who love buzzwords and even – hold on! Kathy Sierra famously summed up most marketing departments' approach to content in this slide: kathy sierra - How we treat customers. Content strategy” is what we used to call “writing”: Deciding which words to write and what order to write them in.